01
Choose your lane.
Coach, operator, competitor, or career-switcher. Start at your level with a goal that matters.
The business of esports · Coaching · Competition
Esports is a business. Study it like one.
A real curriculum for the industry behind the games — team operations, the coaching profession, competition, and careers. Gameplay is a third of the program. The business is the rest.
~$5.08B2025 global esports market estimate
640.8M2025 global esports audience
280+NACE collegiate programs, third-party 2026 estimate*
~$50M2025–26 scholarships, third-party estimate*
How it works
A clear route from interest to proof.
Every learner sees the next lesson, the next project, and the next proof point. No endless feed. No random advice.
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Learn the craft.
Concise lessons, real projects, and coach feedback built around how the industry actually works.
03
Prove it.
Build a portfolio, earn assessed credentials, and show employers more than a rank.
Three pillars
One industry, three ways in.
The business comes first. Competition and performance complete the picture.
The Business of Esports
10 courses: the industry map, organization design, finance, sponsorship, live events, and the career launch lab. The flagship.
Enter the business track →Competition
15 courses across League of Legends, Valorant, Counter-Strike 2, Rocket League, and Fortnite. The gameplay third — mechanics, game sense, and review habits, taught the way coaches teach.
Explore titles →Performance & Wellness
4 courses for mindset, fitness, nutrition, and sustainable play — because careers are longer than highlight reels.
Train sustainably →The coaching profession
Coaching is a career. Train for it.
Coaching is the industry's biggest profession and its least trained. Learn the craft — reading players, running sessions, shaping teams — and the business of the craft: building a practice clients trust.
The coaching track01
The craft
Diagnosis, communication, session design, and team dynamics.
02
The business
Positioning, pricing, packaging sessions, and keeping clients.
03
The proof
Assessed coaching certification with real session evidence.
What progress can sound like
Specific outcomes—not empty hype.
The quotes below are clearly marked example testimonials for layout preview. Replace them with verified learner stories before launch.
Example testimonial
“The sponsorship course turned what I knew about the scene into a proposal I could actually send to a brand.”
Example testimonial
“The coaching practicum gave me a session structure I use with every client. My rebooking rate doubled.”
Example testimonial
“Our program finally has a curriculum the administration understands. Enrollment followed.”
Quick answers
Start at your level.
No. The program is built for the industry around the game — future coaches, team operators, broadcasters, event staff, and career-switchers — as well as competitors. Gameplay is one pillar, not the whole program.
Guardian features are planned for eligible youth accounts. Age-gating, consent and communication controls will be reviewed for each launch market.
Yes. Identity, title expertise, competitive history, teaching samples, references and community conduct are reviewed before a coach is listed.
The industry needs trained people.
Start with the free introductory course, find your lane, and build proof that employers can read.
Tracks & courses
One industry. Three ways in.
Study the business, compete with structure, or do both. Every path ends in proof — a portfolio piece, an assessment, or a credential.
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Track
Game title
| Course | Track / title | Level | Length | Included |
|---|
How the business track works
Every business course ends with an artifact an employer can read.
1. Map the industryStakeholders, money flows, and where the jobs are.
2. Learn the functionFinance, sponsorship, events, or team operations.
3. Build the proofA proposal, model, or plan reviewed against a rubric.
4. Launch the careerPortfolio, credential, and a target-role plan.
Start where the industry starts.
The free introductory course maps the whole landscape in three hours — then routes you to the right track.
The coaching profession
Learn to coach. Or get coached.
Coaching is the industry's biggest profession and its least trained. Study the craft and the business of the craft — or book a verified coach for your own game.
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Two sides of the same profession
Get coached. Become a coach.
Book 1:1 sessions with verified coaches — or train for the profession itself through the coaching practicum and assessed certification.
Coach Nova
Valorant · Radiant pedigree · Controller and IGL focus
$45 / 45-minute sample rate
Coach Kade
League of Legends · Master-tier pedigree · Jungle macro
$60 / 60-minute sample rate
Coach Mira
Rocket League · Grand Champion pedigree · 2v2 rotation
$40 / asynchronous sample rate
Your session includes
Feedback you can act on.
- Goal and baseline review
- Live or asynchronous VOD analysis
- Three prioritized corrections
- A practice plan for the next 7–14 days
- Session notes stored in your dashboard
VOD review
Send the match before the call.
Mark the moment that felt confusing. Your coach reviews the wider pattern—not just the obvious mistake—then uses session time to test the diagnosis and set your next practice goal.
Know what you are buying. See the coach, format, length, deliverables, cancellation terms and total price before you book.
The business of coaching
Coaching clients is a skill. Keeping them is a business.
The coaching practicum covers session design, player diagnosis, communication standards — and the commercial side: positioning, packaging, pricing, and rebooking.
1. Learn the craftDiagnosis, session structure, communication, team dynamics.
2. Practice supervisedRun sessions against a rubric with mentor feedback.
3. Build the practicePositioning, pricing, packaging, and client retention.
4. Get certifiedAssessed sessions plus real client evidence.
Coach, or get coached.
Marketplace booking opens when the verified coach roster is live. The coaching coursework is in the catalog now.
Credentials
Prove what you can do.
Credentials built around published competencies, practical evidence and transparent assessment—not hours watched.
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Certification ladder
Knowledge becomes evidence.
Prepare with aligned coursework, submit the required evidence, complete the assessment and share a public verification page you control.
L1
Foundation Badge
Knowledge checks and completed coursework signal readiness for intermediate work.
L2
Skill Certification
Role-specific assessment using session evidence, portfolio work, and proctored testing.
L3
Career Certificate
Portfolio, live practical and rubric-based review for coaching, operations, broadcast, analysis, events, or business roles.
Assessment format
The standard is visible before the exam.
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Published competencies
Know what the credential assesses and what passing work looks like.
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Practical evidence
Session recordings, portfolio work, live demonstration or applied project.
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Governed decisions
Multiple assessors where judgment is involved and a clear appeals path.
Recognition statement
Credibility must be earned.
Partner recognition will be named specifically. We will not imply accreditation or universal industry recognition until formal agreements exist.
Credential revenue remains separate from pass decisions. Completion and pass-rate reporting are governed independently.
Public verifier concept
A signal a recruiter can inspect.
Holder-controlled identity display keeps the proof useful while respecting privacy.
VERIFIED
SKILL
SKILL
- Credential
- Role-Specific Skill Certification
- Competencies
- Decision review, communication, applied industry knowledge
- Evidence
- Session review + proctored assessment
- Status
- Active
- Identity display
- Controlled by the credential holder
Pricing
Start free. Upgrade when structure pays off.
Keep the core membership simple. Add coaching or certification when you need deeper feedback or assessed proof.
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MonthlyYearly2 months free
$0/mo
Always free
Learn the fundamentals and find your lane.
- Starter lessons
- Public guides
- Community access
- Basic learning profile
$29/mo
Billed monthly
Follow complete paths and train with structure.
- Full course library
- Progress paths
- Member community
- Live group classes
- Coaching discounts
$79/mo
Billed monthly
Add high-touch feedback and portfolio support.
- Everything in Pro
- Monthly coaching credits
- Priority VOD review
- Elite bootcamps
- Portfolio feedback
Feature comparison
Know what each plan includes.
| Feature | Rookie | Pro | Elite |
|---|---|---|---|
| Starter lessons | Yes | Yes | Yes |
| Full course library | — | Yes | Yes |
| Live group classes | — | Yes | Yes |
| Monthly coaching credits | — | — | Included |
| Priority VOD review | — | — | Included |
| Portfolio feedback | — | — | Included |
Building a school or team program?
Team licenses, curriculum and implementation support are priced by roster size and scope.
Schools & organizations
Build a program students want to join—and administrators can defend.
Give coaches a ready-to-run curriculum, give students a real career pathway, and give leadership a clear view of participation, progress and program health.
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Program system
Curriculum, coaching and reporting in one plan.
Licenses can combine local staff with structured content, coach enablement and specialist sessions.
Curriculum licensing
Season plans, career pathways, and business-of-esports modules beyond competition.
Coach training
Onboarding, lesson facilitation, session rubrics, communication standards and professional development.
Roster training
Team assessment, shared playbooks, communication review and specialist coaching.
Outcome reporting
Roster dashboards, participation, milestones, program health and permissioned accounts.
Six-week pilot
Prove the learning model before an annual license.
A focused pilot can align one roster, one career pathway and one measurable learning goal. Add optional showcases, certification and competition programming after the core experience is working.
- Discovery and baseline
- Coach onboarding
- Structured weekly sessions
- Progress and outcomes review
- Annual rollout recommendation
About
Talent is everywhere. Training is not.
Our mission is to give the esports industry the training pipeline it never had.
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The esports industry runs on talent with no training pipeline. We're building it — for coaches, operators, competitors, and the people who employ them.
Why this exists
Scattered free content is not a learning system.
Algorithmic clips can answer a moment. They never set a baseline, sequence practice, review application, or open a career door. The industry deserves better infrastructure.
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Structured
Every learner sees the next lesson, project and proof point—not an endless list of disconnected tips.
02
Trusted
Coach verification, safeguarding and transparent credential standards reduce risk.
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Connected
Coursework, coaching, certification and opportunity reinforce one another.
Trust & safety
Parent-trusted development is part of the product.
Core programs are designed for ages 13+, with age-gated experiences and guardian controls where required.
Accountable adults
Identity checks, references, teaching samples, conduct standards and ongoing feedback.
Safer communication
Restricted channels, moderation, reporting and escalation shaped for each market.
Visible progress
Clear goals, reviewed work and constructive milestones that families and programs can understand.
The long-term moat
Trust and curriculum cannot be copied overnight.
Owned curriculum, verified instructors, learning data, credential standards and school distribution build a defensible system—if quality and safety remain visible.
Explore the learning systemFrequently asked questions
Clear answers before you commit.
Learning, coaching, youth safety, credentials and billing—without hidden assumptions.
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Core programs are designed for ages 13+, with age-gated experiences and guardian controls where required. Planned safety controls include identity checks, conduct rules, moderation, restricted communication, reporting and escalation. Exact controls must be reviewed for each market before launch.
We verify identity, title expertise, competitive record, teaching samples, references and conduct history, then monitor learner feedback. Profiles will show the evidence that has been verified and the coach's teaching focus.
A clear policy for courses, memberships and coaching will be published before checkout. Coaching exceptions will cover late coach cancellation or non-delivery, and all terms and total price will be visible before booking.
They represent assessed skills under our published standard. Partner recognition will be named specifically; we will not claim universal accreditation or employer recognition until formal agreements exist.
Yes. Cancellation stops the next renewal, and access continues through the paid period. Final billing terms will be shown at checkout.
Three pillars: the business of esports (industry, organizations, finance, sponsorship, events, careers), competition (five titles, taught with review habits and coach feedback), and performance and wellness. The free introductory course maps the whole landscape first.
No. The business and career tracks assume no competitive background. The competition track starts at your current level with foundation work before anything advanced.
A guide may solve one problem. This platform sequences learning from baseline to application: prerequisites, lessons, projects, reviewed evidence, feedback and a clear next step. It connects education to coaching, assessed proof and career pathways.
Still deciding where to begin?
Start with the free introductory course — three hours that map the industry and route you to the right track.